XO Life expands internationally - ImpactMonitor™ becomes brite™

Munich, Germany, December 28, 2025 — The Munich-based digital health startup XO Life is renaming its health platform ImpactMonitor™ to brite™ with immediate effect. The name change and new brand structure are part of an international expansion strategy and are also intended to improve user-friendliness. The rebranding will combine the ImpactMonitor™ and MedWatcher™ apps into a single platform that will provide an intuitive experience for users around the world.

Expansion and rebranding for the international market

The Munich-based startup raised €7 million in fresh capital in August, financed by investors such as Sandwater, Grazia Equity, Bayern Kapital and
VI Partners and existing investors such as Aescuvest and Isartal Ventures. With this financing, XO Life is fleshing out its international expansion plans, focusing on a platform redesign to optimize usability and automating the onboarding of manufacturers with their portfolio. In future, they will be able to launch their products and therapies on the platform within a few hours. Patients will find relevant information and support for their treatment in the manufacturers' digital therapy areas.

"We want to be used by patients worldwide in the coming years. To this end, we will strengthen the added value for users on our platform and put them at the center of all our developments," says Dr. Friderike Bruchmann, CEO and founder of XO Life. Initially, the expansion will focus on European countries, but there is also demand in Africa, Latin America, Asia and the USA.

A platform for digital treatment support

With brite™, XO Life has created a unique meta-platform for the digital support of people with health needs. Users are accompanied during their product application or therapy by verified medical content, document health progress and receive individual insights and support from experts. The platform promotes exchange between patients and creates trusting communication between patients and manufacturers. The name "brite", which is derived from the English word "bright" and stands for intelligence, friendliness and warmth, fits in with these functions.

About XO Life

XO Life works with global market leaders, SMEs and drug manufacturers for rare diseases in more than 30 areas of application. Manufacturers can create their own product and therapy areas on the platform and offer these to their patients with their own branding, content, questions and services. User engagement on the platform is 10 times higher than with an average digital health app. Last year alone, over 120,000 medical questions were answered. brite™ is now available in all countries, web-based or as an app in the iOS or Android store.

Weitere Links

Website: www.xo-life.com

LinkedIn: https://www.linkedin.com/company/xo-life

YouTube: https://www.youtube.com/@xo-life/featured

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XO Life contact

XO Life GmbH

c/o med in mind GmbH

Sabine Dziewas

Senior PR Consultant Corporate Communications

Dachauer Strasse 38

80335 Munich

Dziewas@med-in-mind.de